dumb fucks was the infamous answer Mr. Zuckerberg gave when asked why he thinks people were sharing their very personal and private information publicly on his platform.

We think that humans are no dumb fucks but rather struggling, failing, stumbling, emotional, forward striving and succeeding individuals. That they are rather like ducks who might be vulnerable, clumsy or fumbling on land but who gain superiority and elegance when they leave the ground, leaping into the air using their unique abilities and talents.

Having these dichotomous traits makes them humble. A quality we as the fumble ducks seek to promote and leverage by asking naive and provocative questions, by dreaming up alternative scenarios and by circling high above the mighty and powerful (people and organizations) who try to shape our realities not always to the best of our common interests as human beings.

Right now we are only seeing the tip of the iceberg of how vastly digital technologies will change human nature. And despite the fact that till now we were mostly looking at very predictable developments we fail at fully understand their implications for our societies.

We fail to shape this technological progress – praised for its’ potential to democratize profit-making and to free peoples and individuals from tyranny and suppression. We fail at shaping it in a way our societies would benefit holistically from it. We are customers. We are users. But more important: We are humans. This should be the focus of everything we do.

We have to recognize the historic moment we are living in and seize the opportunity to design and lobby for a better and more humane way we do business and organize societies using digital technologies.

The fumble ducks was born out of our curiousity to grasp what is going on around us right now. Realizing the relevance and the richness of our exchanges and disputes we decided to embark on an adventure and share the things we stumble upon with you. Our efforts to understand developments and discover potential as well as good example will drive this experiment.